What is “the list”?

Every business owner should build a list with people who potentially can buy from you. And I mean every business owner, even if you think it’s not necessary. This list can create more sales over time. It can upgrade your sales in times when sales are a bit low.

It also gives your potential clients time to make a decision to buy from you, instead of someone else. It gives you the opportunity to convince them your product is better. Your customer service is better. Everything is better when they buy from you.

It gives you the opportunity to provide “old” clients with information about upgrades or totally new products.

The list can created by providing a weekly or monthly or even quarterly newsletter. Or just to provide updates once in a while.

Or you can create a list by giving away a report, book or e-book, video’s, a course, discount, etc.

Just get that information from the people who are interested in what you have to offer. Maybe they never buy from you (which is probably 3% of less) or they buy from you next year (another 3%). That doesn’t matter. You always have the option to sell to them over and over again. At a very easy way. Who doesn’t want that?

Soooo, create that list. Give them something good in exchange for their name and email and even phone number (texting is the new emailing nowadays, but that is another post)

Learning how to create a list is part of the extended course I am teaching. Like to know more on how to create a successful dream business? Let’s chat.

The lack of adapting is often a reason why business’s fail.

The COVID-episode showed how quick business’s had to adapt or go under.

Restaurants suddenly had to switch to take out, just to keep money come in and be able to pay the rent. And they had to create something special to make people come to them.

Business’s with office’s suddenly had to create options for their people to be able to work from home.

Factories had to create safe spaces so production could continue.

In short, business’s had to figure out fast how to reach their clients and still be able to get the products or services to their clients without losing money.

Unfortunately, a lot of business’s couldn’t or wouldn’t do it. Some business’s, who were on the edge of closing doors already, gave up. Some owners just refused to change, some just couldn’t figure out how to change and some waited too late.

It was a hard and harsh lesson for a lot of business owners.

Always be ready to change. This time it was COVID, next time it is a competitor. Or a vendor who starts giving you trouble.

Never put all your eggs in one basket!!

On a positive note, a lot of people started to be creative and created their own business working from home.

If that’s you and you can use some extra help …. let me know. Let’s chat. Let’s create that dream business and never go back to your old job.

Not a lot of people realize that coaches also can have coaches. I mean, … we are people too. We have our flaws too.

For me, I can say that I, on regular basis, am lost too. Doubt myself. Want to give up. Asking myself why I still looking for clients, when they clearly don’t are looking for me.

Yes, all the doubts and all the mindset problems and all the business problems you have …. we coaches have them too.

Funny thing is, we all are better in helping others than ourselves.

And for that reason, coaches also help coaches.

And that is why I have my chat in a group, every Friday before the days starts. We are a group of business coaches who do the same work, with the same tools. Only difference is that we have slightly different clients. But even when we have the same kind of clients, do you know how many people there are in this world? More than enough to share, that is for sure.

Are coaches scammers or not?

Coaching is something what is overlooked by a lot of people and especially business owner.

Which is understandable when you look what coaches are offering, what they are NOT offering, how they are offering it, and especially, what kind of price ticket is added to it.

Some people a.k.a. the loudest people see, it as a scam. And these people don’t hold back on telling everyone why they think it is a scam. Even “colleague-“coaches do it.

Funny thing is that these kind of people never used a coach or run into one who didn’t deliver what was offered. And that cab happen, because of multiple reasons, and the coach isn’t always to blame.

And why fellow-coaches don’t hold back to tell how others are so bad? No clue. I only can think of that they feel threatened or don’t get enough clients and blame that on others.

For myself, I often let myself influence by these kind of negative people. Despite the fact that I have to tools to help them for sure. And because of that, I even offer to return their payments when they don’t get the expected results (as long as they have done the work of course). Not that this is a bad thing, because I know I almost am able to guarantee results. although there are always exceptions.

Anyhow, a coach is a good thing. Even this coach has a coach.

And if you are looking for any kind of coach, do your research. Talk to him/her before you start paying.