It looks like it’s very popular these days to ask for not only an e-mail address, but also for an telephone number.

I don’t know about you, personally I find this very annoying. I try not to give out too much information, when I am on the internet and when I like to receive something interesting, I use a “special” email, which I created some time ago.

But on the other hand, as a marketer, asking for a phone number has a huge advantage above just asking for an email.

Look at yourself. Do you always open the emails you receive? On regular basis I don’t even look at it at all. I look at the subject and hit that “delete” button just as fast.

It’s a different story when I receive a text. Although I can block numbers, for some reason I never do that. Maybe laziness, maybe something else, but probably for the same reason why I don’t hit that un-subscribe button.

But still, I don’t read that email, but I do read that text.

Nowadays it’s way easier to reach out to someone by sending a text (NOT phone) than email them.

Try it out. See how you are able to send more people into your funnel with a simple text.