Think outside the box…..

It can be so simple sometimes. In my personal life: going to sleep for me is sometimes problematic. As soon as my hubby turns off his light, he starts cutting trees. Very loud sometimes. It keeps me awake. The idea given is to plug my ears, but I just don’t like that.

But I found a solution. I listen to a business book or any other interesting book nowadays with my headphones. The sound is just loud enough to take “the edge off” the chainsaw sound, the voice of the reader is just enough to make me stop concentrating (did I say boring?) and before I know it I kind of wake up an hour later, just enough to take the headphone out so I can fall asleep again.

So what has this to do with thinking outside the box?

Running a business and finding leads/clients can be difficult. A lot of business owners started in a certain way, got (very) successful when they started out, but now, after some time, got stuck. Leads are still coming in, but just enough and after a lot of effort. Other businesses, with the same service or products, are using the same tactics too, which doesn’t help.

So how can you change this?

Just think outside the box. Change a small thing. Instead of “waiting to fall asleep” add “listening to a book”. Instead of some pictures as an ad, add a short video. Add a funny video is even better. Doesn’t need to be an hour movie. 1 minute is enough. Doesn’t need a to be you, can also be a video what you do. {Or what you not do}.

Think things over. Try it out. See what works for your business.

But most off all … set yourself apart from your competition.